Improving Homepage Experience
Millions of people visit Mozilla.com every month. Many visit in order to download Firefox, while others may search for Firefox updates, support information, or how to get involved with the Mozilla community. Prior to this project, we treated every visitor the same way–they all landed on a page to download Firefox. However, after analyzing analytics data, I found that a significant number of visitors to the page (about 30%) already had Firefox.
My Role: I spearheaded an effort to communicate with the Mozilla.com site visitors in a more intelligent way: creating different content based on a visitor’s browser. I did the initial analysis, wrote the program plan, created wireframes, and worked with the web development and creative teams to implement an initial pilot test.
Results: As a result of this data-driven design, bounce rates to these key pages improved between 4% and 18%, and download conversion (the number of people that landed on the page that downloaded Firefox) improved. Creating dynamic content based on browser type is now implemented permanently on the Mozilla.com website. Read more here.
Final website design as implemented
One of the wireframes created for the project
